Over Torch Apparel

Het bedrijf

Torch Apparel is a brand that focuses on the safety and style of cyclists. With the launch of the T1 bicycle helmet, Torch has already set itself apart from many cycling brands. By focusing on riders’ actual needs and using intelligent design to deliver versatile and original products, Torch will continue to set the standard for cyclist focused products. Torch is a private company created, owned, and operated by real cyclists who enjoy riding for daily transportation, bettering our community, and even the occasional competition. We are very proud and thankful for all of our supporters and the value and validity they bring to Torch.

Over Torch Apparel


Torch is the result of over two years of research and development by industrial designer turned entrepreneur, Nathan Wills. After months of long cross-town commutes in LA, by both bike and car, he was inspired to launch this brand with a line of products designed to make cyclists stylish in the day and visible at night. After a successful campaign on Kickstarter, Torch raised the funding necessary to begin production development of the T1 bicycle helmet. Since then Torch has continued to receive great attention from the cycling world as well as the media regarding its original lighting functions, and stylish design.